Marketers employ different advertising approaches in trying to convince prospects to buy their products. But as Steve Olenski writes, there's a growing issue of trust between marketers and consumers, making it more difficult for the former to promote their products. Two of the approaches that marketers employ in promoting their products or brands are informative and persuasive advertising. Let's look at the advertising approaches in detail.


The Issue of Facts


Many millennials today do not think that most of the information that modern-day advertising is factual, and that contributes to their mistrust of the same. With informative advertising, facts are presented to the audience in a more formal way. Such information may include findings from independent research as well as safety evaluations with a view to attracting customers. On the other hand, persuasive advertising attempts to provide information that appeals most to the interests or needs of the audience. Any negative connotations will thus be avoided.


Discounts and Pretty Faces


Oftentimes, persuasive advertising employs more trickery and flash compared to informative approaches. In such advertising, beautiful people, models, or celebrities may be deployed with a view to getting consumers to link positive feelings with the Tallahassee Real Estate being marketed. Sadly, consumers are increasingly wary of, and find it more deceptive, any advertising in which famous people are used to endorse a product or brand.


With persuasive advertising, discounts may also be offered as a way to encourage bulk purchases of a line or range of products. Early Tallahassee Real Estate purchase may also be rewarded with discounts. However, informative advertising rarely employs such tricks, choosing instead to highlight the strengths of product features and inspire people to buy.


The Charisma and Humor Tricks


Charisma and humor are persuasive advertising tricks. These are employed to get a consumer to associate a product with good emotions. Typically, when charismatic figures are used to pitch to an audience, one of the objectives is usually to overcome product weaknesses. In contrast, informative advertising does not attempt to use humor or charisma for the purpose of distracting the consumer from real issues a product may have. While informative advertising may still use a celebrity or charismatic person to deliver a message, the product's strengths are usually the focus of the technique. 



So, what technique are you going to use to decrease the level of mistrust between marketers and consumers? Whatever you do, greater successes will be achieved if your advertising is personable to the audience.